What Does Brand Management Mean?

April 2, 2019

Your brand is not just a product or service. Its reach is much farther than something tangible that is, in most cases, also offered by other companies. “Brand” also embraces your organization’s core values and extends to every relationship and interaction you have with customers, suppliers, employees, and stakeholders. To put it another way, your […]

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Strategic Brand Management

March 15, 2019

Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take the brand equity of the company to new heights through sequential steps which add value to the brand and ultimately position the […]

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Importance of Brand Management

February 22, 2019

Whether you’re starting research for branding or brand management, getting ready for a re-launch, or increasing brand awareness, there are some key marketing concepts that come into play at all phases. Brand management starts with a comprehensive knowledge of your “brand”. Right. So, what is a brand then? A brand represents who your company is […]

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What is Digital Marketing?

January 9, 2019

There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities. And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field. In some ways, digital marketing is not that different from traditional marketing: you’ve got a […]

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Why Choose A Career In Digital Marketing?

December 18, 2018

Digital marketing is a career that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you […]

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How do you get trained as a digital marketing professional?

November 7, 2018

All sorts of people can follow a career that touches on marketing; it depends on what your interests are. Having an extremely technical background isn’t usually necessary, though if you do know a thing or two about web design or coding, you’re probably going to be ahead of the competition. Because this is such a […]

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