Brand Management

What Does Brand Management Mean?

April 2, 2019

Your brand is not just a product or service. Its reach is much farther than something tangible that is, in most cases, also offered by other companies. “Brand” also embraces your organization’s core values and extends to every relationship and interaction you have with customers, suppliers, employees, and stakeholders. To put it another way, your […]

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Strategic Brand Management

March 15, 2019

Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take the brand equity of the company to new heights through sequential steps which add value to the brand and ultimately position the […]

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Importance of Brand Management

February 22, 2019

Whether you’re starting research for branding or brand management, getting ready for a re-launch, or increasing brand awareness, there are some key marketing concepts that come into play at all phases. Brand management starts with a comprehensive knowledge of your “brand”. Right. So, what is a brand then? A brand represents who your company is […]

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